TASK: In a collaboration with the Business degree students, design a branding booklet for their company with a mission statement, logo, target market and print ad.
APPROACH: For this collaborative group task, I was paired up with 3 girls who had created a small business called Pure Taste. The idea behind the company was healthy alternatives to cooking and baking in meausred quantities to avoid wastage.
For this booklet, I wanted to design something that was asthetically pleasing as it was based around food, as well as a booklet that featured pictures so views could understand some of its products.
I chose a picture of a child and mother cooking for the print ad with the headline ‘All the goodness and taste, without the waste’, as it is quick, explainatory and relevant.