TASK: Create an A4 print advertisement for a product or service of your choosing. Using Photoshop’s layers and selection tools, deep etch part of an image and place it over a different background. Add a headline, body copy, call to action and logo.
APPROACH: The target audience for this Moroccan Oil ‘Curls’ advertisement was females aged 16 – 30. I photographed a close-up-shot of my friends hair and overlapped a deep etched image of the product to make a clear and understandable print advertisement. Using photoshop layers, I added a headline, body copy, social media links, a call to action, and a logo of the products’ brand.