TASK: Create a magazine print ad to advertise a product to a selected target group. Feature the key insight identified and develop a concept for the target audience. Include an image, a headline, the logo of the brand, and some call to action.
APPROACH: The target market for this ad was active females. The key insight was its versatility and durability. Using typography mandatories from Lorna Jane and an image found on Getty images, I blurred the background surrounding the woman to emphasise the product. I deep etched a logo from a previous campaign, and added social media networks as a call to action to communicate with the audience.