‘Huggies’ – Print Ad

'Huggies' - Print Ad
TASK: Using Photoshop, design a print campaign (to mothers) advertising the new Huggies nappies.

APPROACH: To appeal to the target audience, I wanted to use a cute baby with some package shots and copy so it was enganging and informatve. I deep-etched the baby from a google image chose a background colour similar to the packaging shot. I also researched the mandatories Huggies required for their campaigns and thus, used their correct logo and website in my print ad. I chose Comic Sans as my font as it has a child-like and innocent feel about it; and colours of font were chosen based on what was easily readable to viewers.

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‘Huggies’ – Print Ad

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