TASK: Create a four page direct mailout for Helga’s Quinoa Bread using Adobe InDesign. Integrate into your layout, photos, copy and logo. Follow brand guidelines for colour and typography.
APPROACH: I used some of the photographs given to us, but also used my own photos to create a natural earthly feel of the booklet and keep it relevant to the product we were advertising. I editted the opacity and transparancy of the text boxes so the pages weren’t loud with noise, and also used a few selected photos to create a balance with the text and information provided. I then added the logo so the reader knew what purpose of the direct mailout was for.