‘Coffee Time’ – Visual Metaphor

'Coffee Time' - Visual Metaphor

TASK: Create a print ad for a company or business of your choosing and advertise an aspect of that business / its product through visual metaphor. Photograph the main image, feature the key insight, and include a headline and some call to action.

APPROACH: For this creative piece, I used my mum’s business Cheeky’s Cafe in North Sydney. The idea for my visual metphor was coffee being a ‘pick me up’ in peoples’ lives. I photographed an alarm clock in a coffee cup with the heading “IT’S COFFEE O’CLOCK” adding some body copy, the business logo and contact details.

‘Coffee Time’ – Visual Metaphor

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