Pure Taste Brand Guidelines Booklet

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TASK:  In a collaboration with the Business degree students, design a branding booklet for their company with a mission statement, logo, target market and print ad.

APPROACH:  For this collaborative group task, I was paired up with 3 girls who had created a small business called Pure Taste. The idea behind the company was healthy alternatives to cooking and baking in meausred quantities to avoid wastage.

For this booklet, I wanted to design something that was asthetically pleasing as it was based around food, as well as a booklet that featured pictures so views could understand some of its products.

I chose a picture of a child and mother cooking for the print ad with the headline ‘All the goodness and taste, without the waste’, as it is quick, explainatory and relevant.

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Pure Taste Brand Guidelines Booklet

‘Huggies’ – Print Ad

'Huggies' - Print Ad
TASK: Using Photoshop, design a print campaign (to mothers) advertising the new Huggies nappies.

APPROACH: To appeal to the target audience, I wanted to use a cute baby with some package shots and copy so it was enganging and informatve. I deep-etched the baby from a google image chose a background colour similar to the packaging shot. I also researched the mandatories Huggies required for their campaigns and thus, used their correct logo and website in my print ad. I chose Comic Sans as my font as it has a child-like and innocent feel about it; and colours of font were chosen based on what was easily readable to viewers.

‘Huggies’ – Print Ad

Dr Suess – Illustrator

'Dr Suess' - Illustrator

 

TASK: Choose a typeface. Define it’s character and write a short paragraph describing it as a person. Use this text as artwork to create a typographical A4 poster using only the letterforms of the typeface. The design should visually represent the character of the typeface.

APPROACH: This illustration is a representation of Cat in the Hat from Dr. Suess. I chose three basic colours to create this piece. Black for the outline and shadow, red for the filling and white for blank spaces. This was highly challenging and took much patience and accuracy. This typography exercise took a tota of 35 hours to complete. To create the outline of the hat, I attached a layer underneath and crafted each letter around for shape. I then used red lettering for depth and a greater appeal to my work.

Dr Suess – Illustrator

Helga’s Quinoa Brand Booklet

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TASK: Create a four page direct mailout for Helga’s Quinoa Bread using Adobe InDesign. Integrate into your layout, photos, copy and logo. Follow brand guidelines for colour and typography.

APPROACH: I used some of the photographs given to us, but also used my own photos to create a natural earthly feel of the booklet and keep it relevant to the product we were advertising. I editted the opacity and transparancy of the text boxes so the pages weren’t loud with noise, and also used a few selected photos to create a balance with the text and information provided. I then added the logo so the reader knew what purpose of the direct mailout was for.

Helga’s Quinoa Brand Booklet

‘Moroccan Oil’ – Poster

'Moroccan Oil' - Poster

TASK:  Create an A4 print advertisement for a product or service of your choosing. Using Photoshop’s layers and selection tools, deep etch part of an image and place it over a different background. Add a headline, body copy, call to action and logo.

APPROACH:  The target audience for this Moroccan Oil ‘Curls’ advertisement was females aged 16 – 30. I photographed a close-up-shot of my friends hair and overlapped a deep etched image of the product to make a clear and understandable print advertisement. Using photoshop layers, I added a headline, body copy, social media links, a call to action, and a logo of the products’ brand.

‘Moroccan Oil’ – Poster

‘Lorna Jane’ – Print Ad

'Lorna Jane' - Print Ad

TASK: Create a magazine print ad to advertise a product to a selected target group. Feature the key insight identified and develop a concept for the target audience. Include an image, a headline, the logo of the brand, and some call to action.

APPROACH: The target market for this ad was active females. The key insight was its versatility and durability. Using typography mandatories from Lorna Jane and an image found on Getty images, I blurred the background surrounding the woman to emphasise the product. I deep etched a logo from a previous campaign, and added social media networks as a call to action to communicate with the audience.

‘Lorna Jane’ – Print Ad

‘Coffee Time’ – Visual Metaphor

'Coffee Time' - Visual Metaphor

TASK: Create a print ad for a company or business of your choosing and advertise an aspect of that business / its product through visual metaphor. Photograph the main image, feature the key insight, and include a headline and some call to action.

APPROACH: For this creative piece, I used my mum’s business Cheeky’s Cafe in North Sydney. The idea for my visual metphor was coffee being a ‘pick me up’ in peoples’ lives. I photographed an alarm clock in a coffee cup with the heading “IT’S COFFEE O’CLOCK” adding some body copy, the business logo and contact details.

‘Coffee Time’ – Visual Metaphor